ViewPoint

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The 5 Top Media for Cold Prospecting

ViewPoint

Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix. Attendees are often highly qualified, their minds are on business at the show, and they seek solutions to business problems.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

For instance, if a visitor comes to an organization’s website, and the company can determine the AdWords’ campaign they used to get there, they can then optimize their site to highlight relevant content and increase the time and quality of the site visit. Phone, postal letter, and social media add to the mix.