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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 1) SEMrush. ” — Smart Bug Media.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Which keyword research and other SEO tools are most effective? Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Then, research each idea shell to make sure it’s interesting and relevant for your audience: Example: In the loose-leaf tea industry, you do a content analysis on BuzzSumo to find which brainstormed topics would be most popular with your audience. In BuzzSumo , click on Content Analyzer (under the Content Research tab), then Analysis.

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5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. According to research from Google, 90% of B2B researchers who are online use search specifically to research business purchases.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Image credit: Wikipedia. Here we go… Content Marketing Trends. ” — 2018 Trends: B2B Marketing , Edelman. .

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How to Write for SEO: A Guide to SEO Copywriting

seo.co

This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. Keyword Research & Content Gap Analysis. Transactional intent: Buying something after commercial intent research.

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Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.