Direct Response Coach
MAY 12, 2015
On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges, right? But they are also very similar.
Direct Response Coach
APRIL 16, 2012
There is something very seductive about Google Adwords. A major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What’s most appealing is pay per click – where you only pay when someone clicks on your ad.
Direct Response Coach
OCTOBER 31, 2016
You’ve been running search ads on Google Adwords. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing. Look at your offer. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. Look at your offer.
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