KoMarketing Associates

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Top 10 Tools for B2B Marketers

KoMarketing Associates

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. LinkedIn Account Targeting.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. These free tools could easily be applied for support tutorials or examples. Submit a video sitemap through Google Webmaster Tools.

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. The report goes on to identify other obstacles that stand in the way of delivering a positive customer experience as well as the tools that marketers see as essential in delivering a positive experience.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Connect with Mike on Google+ and LinkedIn. Dennis Cohen (SEO Analyst).

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How to Generate New Keyword Ideas

KoMarketing Associates

And to do that, I’ve listed several tools and tips below to get you started. Webmaster Tools (ahem, sorry…Search Console) data can be extremely valuable in understanding how users are currently getting to your site. When I think of traditional keyword research, I think of the Google Keyword Tool (which I’ll get to in a bit).

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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. 10 Examples of Highly Impactful LinkedIn Profiles by Derek Edmond. In this post, we detailed several key LinkedIn profile elements that help convey trust, through exemplary LinkedIn user profiles found online.