KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. There’s a lot of tools out there for AdWords budget calculators. What there isn’t a lot of information on is how to reassess your Google AdWords budget. Common Google AdWords Budget Situations We’ve Seen.

Adwords 63

Adwords Budget Programs Google Video Marketing 63

SmartBug Media

JUNE 22, 2020

Marketo’s advanced reporting tools allow you to set up either first-touch or multi-touch attribution to understand the success of your touchpoints. If you’re using Facebook Lead Ads or LinkedIn Lead Gen Forms (which capture leads entirely within their respective platforms), you’re in luck.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

OutboundView

FEBRUARY 28, 2019

It does not require tons of money for Google AdWords and PPC. Rather than churning out a bunch of unique, disjointed pieces of content, you can turn one epic piece of content into a multi-purpose series of articles, videos, and podcasts. Content should serve the entire customer lifecycle – from first touch to renewal.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

AUGUST 8, 2019

Google Ads (formerly known as AdWords). Let’s touch on some common PPC goals and how to measure them. Social refers to any ads that you see on social media, including Facebook, LinkedIn, Twitter, and Instagram. Here a non-exhaustive list of some of the top PPC platforms. The search engine receives 3.5

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

OutboundView

SEPTEMBER 20, 2018

Worst case, you have to automate a manual effort of pulling buyer information from LinkedIn or wherever your buyers are. Today, your customers require a multi-pronged approach. If you’re B2B, LinkedIn Sales Navigator is a must-have for your sellers. I came across your profile on LinkedIn and thought I’d reach out.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100