2021 Cyber Security PPC Marketing Benchmarks. It’s Certainly a New Normal
Envy
AUGUST 19, 2021
PPC ads on Google and LinkedIn are often the default for cybersecurity marketing. But the increased competition in cyber security marketing has driven the cost of a qualified lead through the roof. The cost of a lead, especially a high quality one, on LinkedIn and Google Adwords has increased significantly since 2019.
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