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Only B2B
MARCH 15, 2018
Consider the following statistics: B2B marketers who blog generate 67% more leads than those who do not ( source ). If you’ve worked in marketing for any amount of time, you already know high-quality content doesn’t always translate to a high number of visitors. SEO and blogging go hand-in-hand. SEO and blogging go hand-in-hand.
ClearVoice
FEBRUARY 28, 2019
As the content marketing landscape evolves at a dizzying pace, clients need creative talent who can do much more than craft a thoughtful 1000-word feature. Ideally, they want writers who can also edit video, know their way around Yoast, and can knock together social graphics. General Assembly/GA Dash — Ramp up your tech expertise.
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Webbiquity
MAY 3, 2016
When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) Compete enables you to find out what keywords are sending users both to your website and to your competitors. 3) BuzzSumo.
Webbiquity
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.
Brandpoint
JUNE 24, 2021
So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. We update this list as we go so if you don’t see something today, there’s a good chance it’ll be here soon. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement.
Scoop.it
NOVEMBER 2, 2021
What is content marketing? Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. What do we mean by B2B content marketing strategy? Important points to focus. There is plenty of data available.
SnapApp
DECEMBER 14, 2016
As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.
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