KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

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Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

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Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Retail-Centric Campaign Management: Advertisers can browse their product inventory directly in AdWords and create product groups for the items they want to bid on.

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Marketing Management Vendors Google Adwords 120

KoMarketing Associates

FEBRUARY 24, 2015

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Make sure review Google’s guidelines for structured data and I wrote two more write ups with additional use cases here and here if interested.

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Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Don’t forget reviewing both Google and Bing’s guidelines for mobile friendly website development. Use of relevant keywords and phrases.

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Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

NOVEMBER 1, 2016

Note that this specific markup isn’t currently recognized by Google guidelines. Google provides the following guidelines for building and executing AMP page experiences. Google AdWords Ad Extensions. For most B2B marketers focused on demand generation in particular, paid search can be just as important as SEO.

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Online Marketing Institute

DECEMBER 23, 2010

The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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