Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #1: Use In-Market Audiences.

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Adwords Cost per Acquisition Optimization Tips 134

Adobe Experience Cloud Blog

DECEMBER 22, 2016

Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today. With the question, “Where should you go next?”

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PPC Multi-Touch Attribution Adwords Multi-Channel 48

Adobe Experience Cloud Blog

AUGUST 21, 2017

In this blog, I’ll give you some tips to help boost your post-click experience to maximize your ROI. First off, stop sending PPC traffic to your website. Websites are for general exploration while PPC campaigns are for directing visitors to take a very specific action such as downloading or making a purchase. Post-Click Matters.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

LeadSloth

AUGUST 11, 2009

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: Is there a typical target group that is easier to reach with PPC? Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns?

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Advertising Agencies Paid Search Agency Advertisements Advertising 100

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. This year, take your reporting up a notch and make a commitment to show the true impact that your programs have on the company’s bottom line.

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Demand Generation Agencies Demand Generation Demand Autoresponders 100

Hubspot

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. PPC Lead Generation Strategies. Affiliate marketing.

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Paid Content Lead Ranking Lead Scoring Lead Gen 95