8 Best Practices for Using Google AdWords
MARCH 7, 2016
Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. Tips for Developing Your AdWords Strategy.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC? Twitter. 6. Facebook. General.
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Starting September 16th, Google will be upgrading all Search Network and Display campaigns to this new enhanced “Select” version. Google Announces Changes to Exact Match. All rights reserved.
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. However, if there’s one truth about PPC advertising, especially on Google, it’s that the rules change constantly.
Infographic: Top 10 B2B Paid Search Mistakes
MAY 18, 2016
If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers. Click on the infographic to view full size.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns?
How to Audit a PPC Account
NOVEMBER 2, 2015
You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Below are eight tips to provide you with the necessary ammunition to learn how to audit a PPC account. Tip #3: Know your audience.
Align AdWords Campaigns With TV & Video
DECEMBER 8, 2015
If you are advertising using TV or video, there are several ways to optimize your AdWords campaigns to align with those TV and video efforts. If your TV flight is targeted around specific times of the day or during certain TV shows, it is crucial that your AdWords campaigns are active during those periods. The post Align AdWords Campaigns With TV & Video appeared first on Fathom.
5 Tips for Maximizing Your Marketing with Google AdWords
APRIL 1, 2014
The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. And for many companies, AdWords definitely IS worth it because it delivers measurable ROI. license.
How to Upgrade Your B2B Marketing Strategy with AdWords
MAY 13, 2016
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. PPC AdvertisingWin-win!
Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
FEBRUARY 24, 2015
Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” It’s easy to see why. Your search campaign should measure: 1. And so on.
How to Use Google Ad Extensions to Boost Visits to Your Retail Store
MAY 19, 2015
Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Additionally, because you’re giving more information to searchers, they help improve click-through-rates (CTR) and bring down price-per-click (PPC) costs. There are no additional fees for using ad extensions.
The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
Modern B2B Marketing
DECEMBER 22, 2016
Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today. To obtain this type of attribution report in your Google Analytics, click Conversions > Attribution > Model Comparison Tool.
Seven Expert Google Analytics Guides
FEBRUARY 18, 2015
Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Google’s Content Search Network allows you to expand your reach and get your ad in front of new audiences with targeted placement ads. What is Google’s Content Network? All rights reserved.
Google Message Extensions Means Even More Ways to Track PPC Attribution
NOVEMBER 24, 2016
Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend. Sound too good to be true? With call extensions and ActiveDEMAND, it isn’t.
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords.
6 Ways to Reduce Wasted AdWords Spend
SEPTEMBER 30, 2013
Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach -- which is great if you want the highest possible number of clicks. What methods do you use to lower your spend on AdWords?
Ten tips for a successful landing page
AUGUST 25, 2015
Follow our tips to master the mechanics of the landing page and drive your customers towards conversion. The post Ten tips for a successful landing page appeared first on Connecting Element. Blog content optimisation digital content Facebook advertising Google Adwords landing pages mobile UX PPC
Expand your Offer Strategy to Increase SEM Performance
JANUARY 13, 2017
B2B Marketing Campaign Strategy Content marketing Demand Generation Google AdWords Inbound marketing lead generation Lead Nurturing Offer Strategy PPC Advertising search marketing SEM Social PPC b2b paid search b2b search agency paid search Paid Search Agency Paid Search Tips search marketing agency sem best practices SEM offer strategy SEM strategyOtherwise, when buyers finally do start to contact vendors, you may not even be part of the conversation. Actually, I know why it is. There’s also a smart way to do it. They may not know that such solutions exist.
5 Key Considerations for Setting Up a Baidu PPC Account
MARCH 13, 2014
Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign. For a more detailed look at a related topic, download our free white paper on “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook.”.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Test more.
4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
APRIL 18, 2013
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. Your competitors could complain to Google and you''ll get a slap on the wrist (or worse).
Lessons Learned From Spending $25 Million Dollars On AdWords
OCTOBER 5, 2015
AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. But how do you strategically approach AdWords to get the most out of your marketing spend?
11 Expert PPC Guides, Tips and Techniques (and One Rant)
MAY 6, 2013
With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. You decide exactly which landing page to send traffic to for each keyword–without worrying that a minor edit to the page, or Google’s next algorithm update, will annihilate your ranking. by PPC Hero.
Call Tracking and PPC. Are You Doing it Right?
JANUARY 4, 2017
4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. PPC advertisement tracking can even be used to track offline activity such as phone calls. And recently, Google AdWords implemented text messaging as an additional method for potential customers to contact businesses via online ads. Wrong.
Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
SEPTEMBER 22, 2013
When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. A negative keyword is a term that is used within a query that includes one of the keywords you are bidding on, but prevents your ad from showing because that “negative” keyword is not relevant to your product or service. MAC. .
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. Use your Adwords tools to determine if the traffic volume is worth the cost. 2012 Google study says just that. Get more paid search and SEO tips by subscribing to our VR Buzz weekly newsletter. © 2015, VerticalResponse Blog. Paid search can yield almost immediate results, but can be expensive.
Unicorn DNA: What All the Best AdWords Advertisers Have in Common
FEBRUARY 18, 2014
As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. What does it take to be an AdWords unicorn? Most AdWords ads just flat out suck.
How Even YOU Can Master PPC Campaign Management [TEMPLATE]
NOVEMBER 29, 2012
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results. Tips for Using This Template.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
To answer this question we’ll rely on Johnathan Dane , CEO and founder of PPC agency, KlientBoost. Contextual layer : The the contextual layer simply means you give Google a list of keywords and Google will choose the sites your ads will show up on. Interest Layer : Google has identified specific groups of people based on their site viewing behavior. AdWords Only Tactic.
Use Google Automation Tools to Make Your PPC Ads More Efficient
MARCH 26, 2014
Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? These are just some of the many things you can do with Google’s automation tools. We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. All rights reserved.
How to Write a Winning Pay Per Click Ad
OCTOBER 9, 2013
In this post we highlight essentials for writing a winning pay per click (PPC) ad. According to David Jaeger in the Search Engine Watch article, “ How to Write the Best PPC Ad Copy …” Jaeger suggests that researching and noting what your competitors are doing is a great place to start when writing pay per click ads. Differentiate from Competitors. Qualify Customers.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Imagine adding newsletter sign-ups, Google maps, coupons, and QR codes to your videos. Skyglue takes Google Analytics to the next level.
10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
SEPTEMBER 16, 2013
There are 3 billion searches a day on Google. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Promote your organization’s website on Google with in-kind AdWords advertising.
Use Mobile Ads to Bring Customers to Your Door
MAY 30, 2013
While there are many different options to advertise online, Google Adwords is probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords: Get Mobile-Friendly. Google Adwords Extensions. Looking for lunch options at noon? Location Targeting.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
What''s So Awesome About the Google Display Network? You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)? It also includes some pretty big Google sites, like YouTube and Gmail. About Ad Fatigue.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Specifically, I want to discuss 3 ways to use PPC search queries to help support these common marketing challenges. 1. Share PPC Keyword Data to Guide SEO. It’s not news to any of us that Google Analytics no longer shows organic search keyword data.
10 Things You Should Know as a Paid Search Newbie
JANUARY 26, 2016
The first time logging into the Google AdWords can be overwhelming. While all of the functions of AdWords may seem hard to conquer, have no fear. Google AdWords is easily manageable after learning just a few tips and tricks. Once you understand the basics, you can be on your way to becoming an AdWords fundamentals pro and making adjustments to your account.