Tweet I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. The Easy Fix: Have your agency or designer set you up as an Administrator using your Google login information. For detailed instructions, see this Google help page. Your GA data is GOLD. MORE >>

asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Below you’ll find their tips and as well as mine. If it is, the rest of the page gives tips as to why. Register and verify your site with Google Webmaster Central. Get your local listing(s) verified in Google Places (Maps) — do this even if you do business nationally. After you create your list, go to the Google Keyword Tool to find anything you might have missed or other search phrases you probably didn’t even think of. MORE >>

While there are many different options to advertise online, Google Adwords is probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords: Get Mobile-Friendly. Google Adwords has great location options that will target people based on country, region, city, zip code, or radius around a business. In Adwords Location settings, a restaurant could target any mobile users in the immediate area of their location. Location Targeting. MORE >>

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. by Search Engine Land. MORE >>

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads. So, how do you do PPC "properly" so you actually get leads at a reasonable cost? Tips for Using This Template. You use a template. MORE >>