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The 5 Top Media for Cold Prospecting

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But what are the most effective outbound marketing channels for kicking off a business relationship? Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

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It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. Video is a great option for fast, effective communication. This year I've been talking a lot about Nurturing. Not everyone wants to read a long article. Testing and optimization.