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What Every Marketing Department Needs to Know About Google+

Convince & Convert

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. This enables Google+ posts to spread across Google’s two million site strong Display Network. Even better, it is set up to pay by engagement.

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What B2B Marketers Need To Know About Social Media Advertising in 2015

KoMarketing Associates

Looking further into the future, the lines between advertising and organic content will become even more blurred, as social networks look to grow their value. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Snapchat’s Entrance.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

LinkedIn is the primary social network for professionals, about 546 million , round the world. Use Adwords. Advertise your products on other sites within the Google network. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. Over to You.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. So what does this mean?

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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. We did that with social. But social networks are just the plumbing.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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How Display Advertising Benefits B2B Businesses

Valasys

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. The marketers also need to differentiate between the affinity groups & the in-market groups.

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