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Circle Studio
NOVEMBER 8, 2018
Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. The Current MarTech Landscape (And What’s Relevant for A/E/C Firms). While there are thousands of tools available, not all of them are relevant for A/E/C marketers.
Adobe Experience Cloud Blog
APRIL 7, 2015
Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Of that already small percentage, most people will likely be unqualified leads and will immediately bounce without ever reading any of your content. Optimizing Ad Spend. What can you personalize ads based on?
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LEADership
DECEMBER 9, 2016
Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. This infographic from Social Media Marketo breaks social media marketing down into 12 key steps that they say will help your business build a killer social media strategy. Create a content bank.
Adobe Experience Cloud Blog
APRIL 11, 2016
Useful Content is the Key to Opening Doors. The only way to get a meeting with a prospect is to develop a relationship with that prospect, and content is the best way to reach, engage and build those relationships. Those “boots on pavement” days are long over for the sales team. Marketers Can Do More and Reach More Prospects.
Anyword
SEPTEMBER 29, 2021
The smart marketer knows that they must be present on as many platforms as possible with content that is relevant to a particular audience. This permits a marketer to deliver a service that is optimally relevant and even pleasantly surprising. AI Copywriting Tools. Programmatic Advertising.
The Effective Marketer
MARCH 9, 2010
Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Very light on copy but direct to the point and making good use of bullet points.
SnapApp
APRIL 4, 2018
Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. .
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