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| | MODERN B2B MARKETING
JANUARY 11, 2013 How to Get More Out of Your Content Promotion
by Dayna Rothman You have worked hard to create some awesome content. To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotion is the key to success of your content campaigns because if others do not read what you have created, it will not help your company’s bottom line.
| | LEADSLOTH
JANUARY 12, 2010 Marketing Automation Trends for 2010
Creation of buyer-centric content. Manager, Inbound Marketing, Marketo. By tightly integrating marketing automation solutions with existing data warehouse/master data management platforms, marketers will gain more confidence about the relevancy and quality of their data for improved campaign effectiveness, customer value and ROI. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. Manager, Inbound Marketing, Marketo ( @InboundMarketer ). predictions. Renewed focus on data quality.
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| || | THE EFFECTIVE MARKETER
MARCH 9, 2010 Email Design Review Gallery « The Effective Marketer
Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar button calls attention to the important action (register now!) Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer! Too confusing.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. I’m sure I forgot a few.
| | WEBBIQUITY
FEBRUARY 14, 2010 How to do Lead Nurturing Right
Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy. Share this on del.icio.us. Digg this!
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WEBMARKETCENTRAL How (and Why) to Do Lead Nurturing Right
| TUESDAY, AUGUST 4, 2009
Marketing automation provider Marketo
has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed "How Marketo
Does It" rather than embedding marketing copy in the content
—a nice touch). Content
marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy. MORE >>
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