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Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 2. Make content a part of every campaign planning discussion. Besides, good content will fuel demand gen success much more quickly than clever creative. 5. Improve campaign measurement.

How We Built Our Content Marketing Stack to Drive 10x ROI

Contently

At Contently, people regularly ask us questions like: How do you build your stack? How does your content translate into actual business? Without a stack, you might as well use a tally system and just guess how effective your content is. For example, a company might rely on Salesforce for managing the sales process, HubSpot for inbounding, Adobe for content, and so on.

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8 Ways to Improve Your Online Content Marketing

Synecore

It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? To survive and thrive in the digital age, we all know that brands need to develop personalized online content that connects with their customer base.

How to Get More Out of Your Content Promotion

Modern B2B Marketing

by Dayna Rothman You have worked hard to create some awesome content. How do you get your thought leadership pieces to your audience?  To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Ask them for some quotes on the quality of content and then use those quotes in your promotions.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Is Your SEO Actually Working? 3 Ways to Find Out

Modern B2B Marketing

While search engines are always improving (which means that your content must always be improving ), they’re always focused on the same end goal, which means good, modern SEO really is a long-term strategy. The importance of each individual keyword depends on search volume and its relevance to your business. Keyword Ranking Are Helpful, Sometimes. The answer: you don’t know yet.

Marketing Mathematics: Why You Need to Invest in Website Engagement

Modern B2B Marketing

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel.

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Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads

Modern B2B Marketing

Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Of that already small percentage, most people will likely be unqualified leads and will immediately bounce without ever reading any of your content. Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? So, what can help? Industry.

15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy

Writtent

We’re now in an era where quality content creation reigns supreme, and search engines are increasingly taking social signals into account to judge the quality and relevance of content. There are ways to direct your energy that make a far bigger impact than others  – and we’ve highlighted the best and worst practices for today’s content marketer: 1. Is SEO dead? H1 Tag.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

5 Ways to Redefine and Retell your Brand’s Story

Modern B2B Marketing

Look at the content on all of your pages. Good content should be over 300 words to comply with Google’s search algorithm and should have a few good keywords laced throughout the text. If you’re having trouble reading your site’s content and navigating the pages, it’s time to give your site a responsive design. Embrace Content Marketing. Get Fresh.

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How to do Lead Nurturing Right

Webbiquity

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy. Share this on del.icio.us. Digg this!

4 Key Factors When Assessing Your Content Marketing ROI

SnapApp

Content marketing ROI is the trickiest part of the business. World class marketers can strategize, plan, and tailor their content to the exact needs of their audience, but if they can’t measure the impact, they will never get the credit they deserve. Whether you have found a formula or not,  you’re probably underestimating the return on your content ROI. Conclusion .

SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize

Modern B2B Marketing

by Seth Resler We love putting you up close and personal with the top minds in B2B marketing.  So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Need a reminder?

5 Tips to Get the Most out of Your Pardot Campaigns

Fathom

Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. Dynamic content  is the best way to customize email and landing page content based on your prospect’s data. Learn more about multivariate testing here. Digital Marketing Marketing Automation / Email

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer! Too confusing.

Marketing Automation Trends for 2010

LeadSloth

Creation of buyer-centric content. Manager, Inbound Marketing, Marketo. By tightly integrating marketing automation solutions with existing data warehouse/master data management platforms, marketers will gain more confidence about the relevancy and quality of their data for improved campaign effectiveness, customer value and ROI. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. Manager, Inbound Marketing, Marketo ( @InboundMarketer ). predictions. Renewed focus on data quality.

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. Only the most relevant contacts (depending on who you sell or market to) from the company location where the search originated get passed along with duplicates automatically removed. Feel free to chime in if I did.