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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Main Triggers: Page Views or Content Offer Downloads. Create a workflow for each of the industry-related topics you create content about. there's more.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

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Content Retargeting: A Marketer's Guide to Getting Started

Hubspot

As online marketing methods converge and we find new and creative ways to stay connected with our audience, retargeting is something every content marketer should do. Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

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Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.