Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Identify WHY you’re choosing PPC advertising. What buyer persona(s) are you targeting?

PPC 92

PPC Advertisements Advertising Organization 92

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. So, how do you do PPC "properly" so you actually get leads at a reasonable cost? Once you do that, you'll be better positioned to maximize the return on your PPC investment.

PPC 28

PPC Template Work Management Marketing Management 28

KoMarketing Associates

JUNE 21, 2018

If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. Focusing entirely on clickthrough rate without any thought to how the click performs later in the sales process.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

SnapApp

APRIL 4, 2018

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Email open and clickthrough rates. First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Demo rating - Account Executives are tasked with rating a demo from 1-5.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Brandpoint

JUNE 24, 2021

In AdWords, lower your CPA by increasing your Quality Score. CTR: Clickthrough Rate. This could be the number of products purchased after hosting an event, the number of demos booked after creating a landing page, or the number of website visits from a social media post. PPC: Pay-per-Click. CPC: Cost-per-Click.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118