Directive Agency

JUNE 7, 2018

Today, we’re going to be diving into the five stages of the consumer decision-making process. Now, as a brief overview, the five stages of the consumer buying or decision-making process were established by John Dewey in 1910. That whole process is still very much the same: Stage 1: You have a problem or a need.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Process 40

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? there's more. Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Online Marketing Institute

JULY 31, 2009

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ViewPoint

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. There is no one-size-fits-all KPI, as each business will have different goals, customers and processes. The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

QuanticMind

SEPTEMBER 28, 2016

Several brand SEM professionals warn of the dangers of having an overly siloed organization in which SEO, SEM, acquisition and other channels don’t fully understand each other’s goals or processes. Another case study involved a beer company that ran SEM ads during and 15 minutes after a competitor’s TV ad for frosty adult beverages.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40