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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. Your AdWords campaigns may not immediately deliver optimal results. Landing Pages.

PPC 92
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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. Your AdWords campaigns may not immediately deliver optimal results. Landing Pages.

PPC 68
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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. Your AdWords campaigns may not immediately deliver optimal results. Landing Pages.

PPC 60
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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Adwords Search Campaign Structure. Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Keep this information in a spreadsheet that is readily available to everyone who will need it. Adwords Search Query Report.

PPC 87
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The Hard Truth About CTR

Directive Agency

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. So your CTR might look great. 3 ways to improve ad results without looking at CTR. Does that mean you should obsessively watch CTR then?

CTR 40
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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Adwords Search Campaign Structure. Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Keep this information in a spreadsheet that is readily available to everyone who will need it. Adwords Search Query Report.

PPC 60
article thumbnail

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Adwords Search Campaign Structure. Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Keep this information in a spreadsheet that is readily available to everyone who will need it. Adwords Search Query Report.

PPC 60