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17 Google Marketing Tools You Should Be Using

Hubspot

Use Google My Business (GMB) and claim free ad space for your business. Buy ads on Google through Google Adwords. Check it out -- all the businesses within the red call-out in the screenshot below are local Google My Business results for the search "mexican restaurant, boston.". Google AdWords.

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3 Ways to Transform Your Blog Into a SEO Machine

Convince & Convert

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Its real power lies in understanding how to use it correctly and choosing the right keywords. Do keyword research.

SEO 161
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Top 10 List on the Positives of Corporate Blogging:

Anything Goes Marketing

It allows you to post content about your company that doesn't make a lot of sense but contains many links and keywords that will drive traffic to your site. It's cheaper then Google AdWords. You need to get into a conversation with them and blogging can help you get things started as it provides an interactive medium.

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Can you come up with three things to write that won't include one shred of marketing B.S. about your organization? Content Marketing: How do you write to entertain readers?

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Best of 2008: Blogging for Business, Part 2

WebMarketCentral

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs.

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Why the Blog Post Is the New Ad Unit

Hubspot

Here's why the blog post is so beneficial to marketers -- and why the typical ad unit just won't cut it any longer. 13 Reasons the Blog Post Is the New Ad Unit. 1) Blog posts are naturally optimized for organic search -- and longer lasting! 2) Blog posts give you extended reach through social media.

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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.