Zoominfo

OCTOBER 5, 2021

For more evidence supporting personalized marketing, check out the following article: 26 Personalization Statistics for the Modern B2B Marketer. Maybe an “artist” with very little marketing experience doesn’t know Google Analytics from AdWords, but they’ve got a hundred truly unique content ideas. Invest in the right tools.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

The Effective Marketer

JUNE 23, 2009

Here I talk about the final 5 classes. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. The search engine receives 3.5

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

ClearVoice

FEBRUARY 28, 2019

As mentioned up top, there’s a “content gold rush” going on right now—and the big budgets often come from businesses that need to build an online presence that ranks highly on Google and other SERPs. Digital marketing, HTML and data analysis classes are all available online and self-paced. Sample courses. Sample courses.

Course 85

Course CMS Development Sample Enterprise Management 85

OutboundView

SEPTEMBER 20, 2018

Our Approach to Client Acquisition & Lead Generation. When a new VP of Sales is hired, that is a good time for our team to reach out and discuss their lead generation strategies, because they’re typically reviewing new sales processes. Use Excel or Google Sheets – you don’t need a specialized tool for everything!

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Online Marketing Institute

JANUARY 16, 2013

Google+ Communities – Join some relevant Google+ Communities to get some content ideas from the discussions taking place. Google Drive – Formerly Google Docs, Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Optinmonster

AUGUST 27, 2023

That’s stuff like blog posts, articles, podcasts, and videos. According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool. And nobody wants to miss out on getting more leads, right? Content marketing means marketing your business with content. And it works.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95