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The “Marketing” Guide for Higher Education Content Marketing


They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. PPC ads/Social) Once they are there it is up to the content of your page to A) Get them to stay B) Answer their questions easily and efficiently and C) Get them to fill out some sort of lead form. Welcome back marketers. That all being said, it’s time for the bad news.

The Importance of Thinking Outside-In

Fearless Competitor

B2B Lead Generation | Think Outside-In rather than Inside-Out. Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! Where would you consider investing? &# As they considered the question, they suggested Google Adwords, print ads, billboards, Linkedin, email campaigns, webinars, events and more. Great show!

Act-On Inbound has arrived

Marketing Action

You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. The result: more leads, conversions and revenue through a new set of marketing channels. Get better results from AdWords. Let’s break it down: Buyers are searching. Get found! Optimize your blog for search engines.

What Trigonometry Has to Do With Marketing?

The Effective Marketer

A recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. I too had to go to typing classes when I was young (13 I think) and when computers were just starting to come out. I had classes on those old typewriters and you had to press each key really hard. And then something happened. I started to become faster. I was fast, people were amazed.


Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The lesson?

Marketing Automation Trends for 2010


David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. predictions.


inbound marketing training for free

The Effective Marketer

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post). Thanks.

free stuff that sells. maybe.

The Effective Marketer

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Effective marketing is about generating sales. Sure, leads and nurturing and all of that are all good but the reality is that unless a sale is made, all that money was spent without any return. Maybe.