Anything Goes Marketing

JULY 20, 2006

Here's a good article from e-consultancy called " A 10-point checklist for landing page design ". This article also describes how to improve your Google Adword " quality score ". Nothing too new in the article but it's well written and an easy read. Technorati tags: Google AdWords , E-Consultancy , Landing Pages

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Anything Goes Marketing

SEPTEMBER 20, 2008

Lead Nurturing - Getting Started Starting a lead nurturing initiative is not the focus of this article but what I would recommend for now is to start simple and look for an area that you can run a pilot program.

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Anything Goes Marketing

OCTOBER 2, 2006

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. It's cheaper then Google AdWords. Are you sick of only reading articles about what a VP has to say? One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there?

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Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. Reuse your live presentations. Create marketing campaigns that can be reused.

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