Customer Experience Matrix

NOVEMBER 6, 2017

Its specialty is measuring the impact of marketing content on long B2B sales cycles. Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. TrenDemon Let’s start with TrenDemon. The system also does keyword research and click fraud identification.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

FEBRUARY 7, 2016

Classic marketing mix models instead look at promotion expense by channel by market (usually a geographic region, sometimes a demographic or other segment) and find correlations over time between spending levels and sales. Does the vendor create optimal media plans?

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 5, 2015

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Surely mobile can do more than that. But they’re exceptions.)

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 22, 2009

And, while we’re on the subject, they need REALLY TIGHT integration between marketing and sales automation, if not one shared system. This brings us, somewhat abruptly, to SalesFusion360 , a B2B marketing automation system that does merge online, offline and sales channels. SalesFusion is now expanding its direct sales efforts.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 3, 2009

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. date range) and metrics (e.g.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

JUNE 27, 2012

Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. That is some pretty good company to keep.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120