TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. It’s probably the first book to marry content marketing with lead management strategy.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

JANUARY 31, 2012

Most marketing departments would be more comfortable handing off a lead from sballmer@microsoft.com than one from anonymous@gmail.com. Yet, from an online marketing perspective, these leads often look the same. Ad networks like Google AdWords offer robust reporting, but they are fairly limited in evaluating the quality of a lead.

PPC 48

PPC Optimization Conversion Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 23, 2009

It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. We think this will continue to be a trend.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

seo.co

JANUARY 12, 2022

Bremy, by Solution Dynamics, is an automation tool to help you create and manage email newsletters, database publishing, and video proofing, among other features. Marketo was designed with lead nurturing in mind. You can use it to segment audiences and track your analytics across channels as well. Contactually.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation CMS Development 98

seo.co

NOVEMBER 8, 2021

You’ll especially enjoy it if you have an analytical mind and like topics related to UX, UI, and CX. Marketo isn’t the most high-level blog on this list, but the diversity of topics makes it highly appealing. But that’s what makes it great! It provides the latest insights on global trends in the marketing, digital, and ecommerce space.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98