Remove Advertorials Remove Google Remove Media Remove Public Relations
article thumbnail

What Is Earned Media?

ClearVoice

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

article thumbnail

Kindness opens many doors online

Biznology

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? “Just make sure it looks organic to Google,” they plead. PR gets people and understands the value of keeping love alive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Ensure easy social media sharing for all content, including images, and video; use social media platform standards for size, layout, etc.;

article thumbnail

Hire a Legal Writer: 8 Experts for Any Content Marketing Budget 

nDash

Currently, oversees external communications programs and activities, including media relations, public relations and community relations, for a nationally recognized law firm. . I have written literally thousands of news articles for major publications. Ben Rand – Communication Expert for Law Firms .

article thumbnail

B2B Video Marketing Done Right

KoMarketing Associates

Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. Public Relations and Special Features. They provide the context of an advertorial with the authenticity of a product review and rating. Milwaukee Tool: ONE-KEY.

article thumbnail

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors.

article thumbnail

How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers? Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually.