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Kindness opens many doors online

Biznology

Facebook, right ? PR gets people and understands the value of keeping love alive. Well, while it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the inbox and the secret sauce of any successful blogger PR campaign is kindness. Reddit, right ?

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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Include Facebook and Twitter and LinkedIn and Instagram where applicable. Add some marketing and PR. What is off-page optimization?

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. Advertorials (Sponsored Content). Media Relations. Native Social.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). What’s a Facebook fan worth?

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The Intersection of Content Marketing and Advertising

Digital B2B Marketing

In the past, marketers relied on advertising and PR to get to these audiences, but those approaches mean the marketer’s own content is still a step removed. In many ways, native advertising is akin to advertorials, although the bar for quality is far higher. Image credit: Danilo Rizzuti / FreeDigitalPhotos.net.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 Theses from The Cluetrain Manifesto ).