Advertorials Ethics Product Transparency 
B2B Memes
AUGUST 10, 2012
As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.
B2B Memes
AUGUST 10, 2012
As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.
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B2B Memes
SEPTEMBER 17, 2012
Like Forbes , with its AdVoice product , Quartz recognizes that the old advertising model—limited to hermetically sealed ad units dropped beside editorial content—must change. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need?
B2B Memes
SEPTEMBER 17, 2012
Like Forbes , with its AdVoice product , Quartz recognizes that the old advertising model—limited to hermetically sealed ad units dropped beside editorial content—must change. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need?
Contently
APRIL 20, 2016
Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. Subtle this is not. Dealing with disclosure.
Adobe Experience Cloud Blog
SEPTEMBER 25, 2013
The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. The FTC is asking whether native ads are ethical, but I’m wondering how long other types of ads will exist.
Navigate the Channel
SEPTEMBER 13, 2023
As humans doing human behavior, they assess your competency or capability, your reliability (or your products’ reliability), your integrity, your empathy or compassion and your honesty or transparency. It might seem reductive, but to trust you, your customers must believe that you can make or distribute a worthy product or service.
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