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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

The term “native advertising” describes any ads that mimic the visual format and content of its environment. The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner.

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The Good and Evil of Native Advertising

Hubspot

MARCH 1, 2016

You may have been on a site like Buzzfeed, reading a listicle called “25 People Having a Worse Day Than You” before realizing that it was a sponsored post promoted by an insurance company. When you discovered you were actually reading an ad, how did you feel? Native advertising is hardly new. The question remains.

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