Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” While advertorials are still widely used, the decline of print media has given rise to a new type of native advertising: digitally integrated ads.

Promotion 48

Promotion Advertisements Advertising Advertorials 48

Writing on the Web

JULY 7, 2010

I get asked about this by some of my consulting clients who are starting a new business or product launch. And here’s a dilemma some of my professional clients (psychologists, psychiatrists, lawyers) face: what if my clients’ want to protect their anonymity, and I’m ethically bound not to share their names?

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

ClearVoice

APRIL 16, 2021

The results are far better than your father’s newspaper “advertorial” that readers learned to tune out years ago. If you have an advertising or media agency that handles your business in this regard, they might make these decisions for you. Don’t. Your job in producing native is not to land in legal hot water.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Contently

JUNE 27, 2016

We are seeing a huge evolution in the business models for freelance writers,” Dotinga said, “and we have to make sure that ASJA remains more and more relevant.”. A recent membership survey from this spring found that a vast majority of ASJA members are producing content marketing as part of their businesses.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

Navigate the Channel

SEPTEMBER 13, 2023

It can encompass the basics of human trust, trust in business and trust in marketing. Eventually, you want other businesses in your industry to consider you a thought leader as well, which can generate cross posting across industry experts and boost the visibility of your business.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? B2B Social Media: Why Do Business Professionals Use Social Media? B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JUNE 15, 2009

No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising. Be sure to set the subject as: attn Marcus - This will connect you directly to me and we can continue the discussion further. I look forward to hearing from you.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

APRIL 26, 2015

2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.). The use of advertorials is categorized as an all-too-common link scheme, and since you are paying for it, you run the risk of being penalized. In fact, I don’t recommend that at all.

Advertorials 28

Advertorials Ad Building Guidelines Lead Scoring 28