Biznology
JANUARY 27, 2017
Surely one missing element in what we used to call “advertorials” is the absence of a genuine, humanized brand voice. Still another way to view this landscape is through the longstanding acknowledgment that advertisers no longer need publishers or broadcasters to channel their messaging because they are themselves that.
Convince & Convert
FEBRUARY 17, 2016
Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial). Online, content has a reliable reach problem. So what do you do now? You’ve probably heard and read a lot about influence marketing and working with advocates.
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ClearVoice
APRIL 15, 2021
It’s when a journalist publishes or broadcasts an article that mentions your organization — or your client’s — in positive terms, earning the implied endorsement of that journalist and the media outlet for which they work. Additional earned media definitions, according to PR professionals. “It’s
Hubspot
AUGUST 13, 2014
It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Advertorials (Sponsored Content). Popularized by Forbes , online advertorials are beginning to crop up all over the Internet. Content Broadcasting. If only it were that simple.
readwrite
JULY 23, 2014
While YouTube no longer declares itself a place to “broadcast yourself,” that vibe is still alive and present on the site. YouTube’s parent company, Google, has pretty strict views about disclosure of advertorial in Web pages. Underserved markets serve themselves,” says Hank Green, the cocreator of VidCon.
readwrite
JULY 23, 2014
While YouTube no longer declares itself a place to “broadcast yourself,” that vibe is still alive and present on the site. YouTube’s parent company, Google, has pretty strict views about disclosure of advertorial in Web pages. Underserved markets serve themselves,” says Hank Green, the cocreator of VidCon.
readwrite
JULY 23, 2014
While YouTube no longer declares itself a place to “broadcast yourself,” that vibe is still alive and present on the site. YouTube’s parent company, Google, has pretty strict views about disclosure of advertorial in Web pages. Underserved markets serve themselves,” says Hank Green, the cocreator of VidCon.
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