ClearVoice

NOVEMBER 22, 2021

Advertorials or native content. Landing pages and microsites. They are the practical things you’ll do each day and are materialized in actual content marketing assets. Here are some small business content marketing tactics : . Blog posts. Digital newsletters. eBooks or whitepapers. Infographics. Interactive tools. Live video.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. The successful campaign earned a 23.5

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

OCTOBER 18, 2016

While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. Ideally, earned-media is the goal of PR campaigns, so it’s up to you. Many of the B-D-list online influencers can get you what you need for less than a strong ad buy. Outreach: The Catch Is the More Important Part.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. Ideally, earned-media is the goal of PR campaigns, so it’s up to you. Many of the B-D-list bloggers can get you what you need for less than a strong ad buy. I tend to put any blogger who asks for money into a DNC* list.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Brandpoint

AUGUST 9, 2018

Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Paid content includes MAT releases , sponsored content and advertorials.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Convince & Convert

DECEMBER 30, 2015

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. Advertorials. News Releases and Pitches.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167