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What Is Earned Media?

ClearVoice

Though they may pay their public relations professional, ethically, a journalist can’t accept funds from a company or person to feature them in their medium of choice. When I started my public relations career, earned media was all there was unless you counted advertorials and the like. What earned media is not.

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” While advertorials are still widely used, the decline of print media has given rise to a new type of native advertising: digitally integrated ads.

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Under the Influence

Contently

The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. .” Later on, they awkwardly announce the full model name (2016 Nissan Ultima 3.5SL), use the branded hashtag #sonotmeh, and Tiff even claims it was her “dream car” growing up. Subtle this is not.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

And here’s a dilemma some of my professional clients (psychologists, psychiatrists, lawyers) face: what if my clients’ want to protect their anonymity, and I’m ethically bound not to share their names? Share this on Facebook. Advertorials: Step 7- Provide Proof. Build trust by being trustworthy.

Ning 100
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth? June 30, 2010.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising. Be sure to set the subject as: attn Marcus - This will connect you directly to me and we can continue the discussion further. I look forward to hearing from you.