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JUNTA 42 MARCH 1, 2012 Why Content Marketing (as a term) Is All the Rage NOTE: There have been a few articles recently (one on content marketing hype and one on the term ”content marketing” in particular) that motivated me to write this post. Back in 2001, I started selling content marketing services as part of Penton Media ’s custom media division. For the most part, we sold custom magazines and printed newsletters to large B2B organizations. MORE >>	CONNECT THE DOCS SEPTEMBER 17, 2009 ClickInsights: How B2B marketers should forge customer relationships by providing compelling content? We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. One of the many goals of B2B marketing is to continuously forge better customer relationship. Patsi Krakoff's blog Writing on the Web. Get Customers. Get Customers. Here's a chance to show that you understand your customer's business. MORE >>	RECENT POSTS MARCH 1, 2012 \| JUNTA 42 Why Content Marketing (as a term) Is All the Rage MARCH 24, 2011 \| DELICIOUS B2BMARKETING 11 Pro Tips for Better Business Blogging AUGUST 3, 2010 \| B2B MARKETING ZONE POSTS Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010 JULY 26, 2010 \| WEBBIQUITY 19 New Featured Sources on the B2B Marketing Zone SEPTEMBER 17, 2009 \| CONNECT THE DOCS ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
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WEBBIQUITY JULY 26, 2010 19 New Featured Sources on the B2B Marketing Zone thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers. What Works ( Vendor Government PR Trends Spending Release ). MORE >>	DELICIOUS B2BMARKETING MARCH 24, 2011 11 Pro Tips for Better Business Blogging Mashable \| The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Write something that adds value instead. Have an account? MORE >>	B2B MARKETING ZONE POSTS AUGUST 3, 2010 Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010 Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. Inbound Marketing vs. Outbound Marketing - Hubspot , July 7, 2010 Editor’s Note : An updated version of this article has been published here: &# Inbound Marketing and the Next Phase of Marketing on the Web “ call these methods “outbound marketing&# where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack. Tweet This! MORE >>
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