Why Content Marketing (as a term) Is All the Rage
MARCH 1, 2012
NOTE: There have been a few articles recently (one on content marketing hype and one on the term ”content marketing” in particular) that motivated me to write this post. Back in 2001, I started selling content marketing services as part of Penton Media ’s custom media division. For the most part, we sold custom magazines and printed newsletters to large B2B organizations.
This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One
APRIL 25, 2015
In this 75th episode of PNR’s This Old Marketing , Robert and I celebrate “mobilegeddon” by explaining how Google’s new search algorithm favors brands and publishers that are committed to serving as “go-to” sources of content. We also ponder how content marketing will evolve in 2015, and identify an important advantage brands have over publishers. s new CEO. Sponsor (36:59).
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. They tested over 30 ads with custom landing pages. million. million.
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
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