How much do you “charge” for your content?
Chris Koch
JANUARY 29, 2010
Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. Trouble is, we take a one-price-for all approach to our content.
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