Paul Gillin

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. He’s in Chicago and hopes to stay there.

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I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

The answer might be incubating in fast-growing media operations like BuzzFeed (right) and Upworthy. Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business.

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

Here are a few that I welcome into my inbox: Bulldog Reporter’s Daily ‘Dog – This e-mail arrives every morning packed with news and insight about the latest happenings in media and corporate communications. Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior.

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Thrilled to be Mentioned in the Company of These Phenomenal B2B Bloggers

Paul Gillin

Profitecture is a small start up that provides social media training to B2B companies and their channel partners, and I’m happy to be a founding associate. I’ve also written extensively for BtoB magazine , but with the folding of that magazine into Advertising Age , I probably won’t be contributing there in the future.

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