Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

The ROI Guy

AUGUST 4, 2010

According to an article by eMarketer, “Is the Click Still King?”, marketers are still having a hard time connecting their investments to tangible bottom-line impact. The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. According to eMarketer however, this is not the case today.

Marketing Budget 40

Marketing Budget ROI Emarketing CMO 40

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

WebMarketCentral

SEPTEMBER 15, 2008

Which types of online advertising provide the highest ROI? Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. tags: online advertising ROI, PPC costs, Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. 91% of B2B marketers utilize content marketing to reach customers. 79% of B2B buyers share white papers with their coworkers. Pew Research Center ).

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

markempa

MAY 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Why did I write the book?

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Webbiquity

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B. Social Media Strategists Look Hard at ROI this Year by eMarketer.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Adobe Experience Cloud Blog

MAY 3, 2016

Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 This comes in handy when you don’t want to advertise a product or service to a customer who’s already purchased it or to your competitors.

Paid Social Agency 48

Paid Social Agency Campaigns Marketing Automation Services ROAS 48

Single Grain

DECEMBER 6, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Content Marketing and Artificial Intelligence: A Perfect Marriage? will be programmatic by 2020.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145