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Crafting Sales Emails That Deliver: 3 Key Frameworks

ClearVoice

They allow marketers to: Communicate directly with prospects: Sales emails provide a direct line of communication to a target audience. Marketers can reach out to prospects and pitch their offerings, convey their value proposition , and invite them to a webinar. This makes converting them into customers much easier.

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Storytelling With Data: How to Analyze Data & Communicate SEO Insights

Conductor

Assess each and every keyword to ensure that it is relevant to the topic at hand. Bucket your keywords into thematically relevant categories. Software like Conductor Searchlight can help tremendously when it comes to doing quality keyword research. Paid cost comparison helps demonstrate ROI.

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Closing the Sale: Marketing to Software Users vs. Decision Makers for Your Tech Company

SmartBug Media

That includes a mix of your current customers and possibly both “good” and “bad” prospects, plus anyone else who might fit into your target audience. Be sure you are asking the right questions in these interviews so that you get the answers you need to develop your tech marketing strategies for users versus decision makers. Background.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

2) It's relevant. Relevance is critical for success when using Facebook advertising. If you're showing ads that aren’t relevant to your target audience, you're wasting your time and money and will likely not see success with any kind of advertising. It's relevant. Two thumbs up on relevance.

Facebook 101
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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

But your ability to quantify the return on marketing investment was severely limited. When marketers in the professional services discussed return on investment, they relied on broad, bottom-line metrics like revenues or imprecise metrics such as magazine circulation to estimate advertising exposure.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Digital marketing channels are the fastest-growing area of pharma marketing.

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Why You Need to Build a Mailing List Right Now

Optinmonster

I dabbled with email marketing a few years ago when I was freelancing for one of my clients in the SaaS domain. Growing an email list from scratch was daunting, especially since I was more adept at helping other clients build their content marketing strategy. But I knew an email list would pay us off handsomely in the long run.