Digital Advertising Terms and Jargon Every Marketer Should Know
Act-On
FEBRUARY 26, 2024
For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. A successful bidding strategy wins the ad placement while optimizing the return on investment for the buyer. What is a Blocklist in Advertising? What is Cost Per Acquisition?
Let's personalize your content