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CTV is where the viewers go and advertisers should follow

ClickZ

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu.

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5 Ways to Make Good Pre-roll Ads (that people might actually watch)

Vidyard

It’s not because pre-roll is a bad medium. Years of terrible ads have trained us to immediately hammer that “skip” button. Truth #3: Pre-rolls are not like TV ads I see TV commercials run as pre-roll all the time, but the two mediums are completely different. Well, maybe not. Think of the last time you didn’t skip a pre-roll.

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5 Ways to Make Good Pre-roll Ads (that people might actually watch)

Vidyard

It’s not because pre-roll is a bad medium. Years of terrible ads have trained us to immediately hammer that “skip” button. I see TV commercials run as pre-roll all the time, but the two mediums are completely different. I might sit through a 40-second ad on television, but I simply don’t have the same patience on my computer.

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Discover the Real Value of the E Word (and How to Embrace It)

Content Marketing Institute

However, mediums like audio and video have an even better metric for understanding engagement. Because video is a linear medium, measuring audience engagement is simple: How many people make it to the end? YouTube provides one of the most significant engagement metrics of any social platform. Dive right in.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

So, take me through what video … Like, why is it so much more impactful than any other medium? Why did that start speaking to you, just video as a medium in general? Their point of reference is a television commercial or a film trailer, so it needs to look really good. From Television to Video Strategy.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

So, take me through what video … Like, why is it so much more impactful than any other medium? Why did that start speaking to you, just video as a medium in general? Their point of reference is a television commercial or a film trailer, so it needs to look really good. From Television to Video Strategy.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. It was the 2015 Gold winner of the "Small and Medium Businesses" category. 17) Landy Awards.