Porch Group Media
NOVEMBER 16, 2022
Charlie: Michelle, you made a really good second point, which is that the audience targeting is so important and such a differentiator. Which is just really exciting, and I think a complete differentiated approach, compared to some of the other companies that we’ve talked to. Anything you measure, you can improve.
ClearVoice
APRIL 15, 2021
The ‘earned’ part of the earned media equation is a helpful way to refer to this end result when talking to the clients who pay for PR services as it differentiates the media placement from press mentions that are paid for such as sponsored content or advertising.” — Jason Myers , senior account executive for The Content Factory.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
MAY 9, 2018
John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. It’s a new language for communicating with audiences, and brands are still figuring out how to best tell stories with this new medium.
Content Standard
OCTOBER 1, 2018
If you think back to the television trends of the ’90s, you might remember a familiar format to prime-time advertising slots. Is this attitude pervasive, or limited to a handful of mediums and channels? Understanding what other sorts of content are in your space can help you avoid pitfalls and identify differentiators.
ClearVoice
JULY 27, 2023
Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. In other words, “messages” are the content you create, no matter the medium, in order to connect with your audience.
ClearVoice
APRIL 17, 2019
Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. He went to Jared” was a tagline past its prime, even though everyone knew it due to ubiquitous television advertising.
readwrite
MAY 13, 2008
The argument that online ads will generally fare well in a recession usually goes something like this: online advertising cheaper than traditional print and television advertising and offers far more accurate ROI measurement, so when budgets are squeezed, Internet advertising will look more attractive.
Expert insights. Personalized for you.
52 
Let's personalize your content