Biznology

FEBRUARY 29, 2012

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

B to B 80

B to B Social Media Media Thought Leadership 80

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). this year, an increase from 3.1%

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Digital Marketer

OCTOBER 5, 2020

In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest. Nobody was focusing on, especially in the B to B space, the, the marketing side. Uh, and the tension that they’re trying to buy is here, take our demo.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Buzz Marketing for Technology

JUNE 27, 2008

Enterprise content management (ECM) has become an important competence and infrastructural technology, particularly for large and medium-sized organizations. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100