Advertising Mediums Amazon Cable Trends 
Digilant
FEBRUARY 2, 2024
Connected TV (CTV) Takes Center Stage in a Cookieless Landscape CTV (Connected TV) has been a major focus in the industry for several years, particularly as many consumers have shifted from cable subscriptions to streaming services. This becomes increasingly relevant in light of Google’s phasing out of third-party cookies.
Martech Advisor
DECEMBER 17, 2019
From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. There will be a confluence of data and dynamic creative.
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Choozle
MARCH 20, 2024
As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.
Digilant
JULY 28, 2022
When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix. consumers rely on streaming services than cable. Now, the scale has tipped the other way: more U.S. Big changes are coming for streaming service customers and advertisers alike.
Bluetext
FEBRUARY 25, 2020
The unique ad formats offered through video is another reason why marketers are investing more of their paid media budget into the medium. Another new trend popping up across paid social is the use of live video. We’re used to seeing this trend across Instagram and Facebook Stories, and video-first platforms like Snapchat.
readwrite
APRIL 25, 2018
By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.
Bannerflow
MAY 22, 2023
The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. In the CTV landscape, advertisers have a unique chance to capitalise on the ever-growing popularity of the medium.
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