Digilant
FEBRUARY 2, 2024
Connected TV (CTV) Takes Center Stage in a Cookieless Landscape CTV (Connected TV) has been a major focus in the industry for several years, particularly as many consumers have shifted from cable subscriptions to streaming services. This becomes increasingly relevant in light of Google’s phasing out of third-party cookies.
Choozle
MARCH 20, 2024
As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digilant
JULY 28, 2022
When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix. consumers rely on streaming services than cable. Now, the scale has tipped the other way: more U.S. Big changes are coming for streaming service customers and advertisers alike.
readwrite
APRIL 25, 2018
By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.
Bannerflow
MAY 22, 2023
The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. In the CTV landscape, advertisers have a unique chance to capitalise on the ever-growing popularity of the medium.
ClickZ
AUGUST 6, 2020
Three out five tech giants (Amazon, Apple, and Google) spotted the huge interest in connected TV and now sell not only hardware that makes your TV set connected, but also offer their own environments where viewers get to enjoy the content. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.
Martech Advisor
DECEMBER 17, 2019
A symbiotic relationship between the two will be the only way for brands and agencies to achieve enhanced, meaningful consumer experiences across audiences, mediums, devices and more. As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns.
Expert insights. Personalized for you.
59 
Let's personalize your content