Contently

JULY 22, 2016

“Her vision is to be a leader in real-time personal marketing communications. But] she didn’t smell like a marketing person. Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine. What the hell does that mean? ” A focus on owned media.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

Hubspot

FEBRUARY 18, 2013

Basically, it consists of natural content that appears in a medium's organic content stream -- with the caveat that its placement was purchased rather than appearing organically. And to some degree you'd be right in your assumption that native advertising is just an advertorial in shiny new clothing. But you'd also be wrong.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

ClearVoice

MARCH 8, 2019

Finally, she had a space to share her unique perspective, and a place to display her personality. She has also explored other mediums, including Facebook Live and speaking live on local news channels and events. “I I suddenly found myself writing press releases , copy for advertorials, proposals and more.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

ClearVoice

APRIL 4, 2019

Especially in the new world where digital media is the most consumed medium, having a solid content-forward strategy can set apart the businesses who succeed from the ones that don’t. Though the concept itself is rather self-explanatory—using content to market — it’s much more than a buzzword. Attend a conference.

Top of Funnel 85

Top of Funnel Content Marketing Planning Advertorials 85

Hubspot

JANUARY 16, 2018

It refers to taking elements from trusted mediums and using them to lend clout to your ad. Online advertorial articles, or “sponsored” posts, are a good example of this: they look and read like typical articles but have a hidden sales agenda. Once you know the medium your prospect recognizes, likes, and believes : a) Borrow the format.

Copywriting 78

Copywriting Advertorials Advertising Mediums Best Practices 78

Moz

APRIL 3, 2019

I work for a new affiliate marketing venture called The Ascent by The Motley Fool, and our coverage of broad, personal finance topics makes us a natural fit for content syndication. 7 Personal Finance Lessons Learned in 2018) or something happening in the news (i.e. Whether it’s a finance topic related to an upcoming holiday (i.e.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Content Standard

APRIL 2, 2016

But as the Content Standard’s John Montesi writes: “the real advertorial power of [messaging apps for businesses] is not in the scramble to come up with push ads in yet another new medium.” It sent me into a bit of a panic, actually. WeChat does more than acknowledge this; they execute it.

Social Media 43

Social Media Media Advertorials Multi-Channel 43

Content Standard

APRIL 2, 2016

But as the Content Standard’s John Montesi writes: “the real advertorial power of [messaging apps for businesses] is not in the scramble to come up with push ads in yet another new medium.” It sent me into a bit of a panic, actually. WeChat does more than acknowledge this; they execute it.

Social Media 40

Social Media Media Advertorials Multi-Channel 40

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

MAY 1, 2020

For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. Alternatively, you can write a guest post or advertorial for another publication. An advertorial is basically the paid version of a guest post. Partner with influencers.

Paid Content 101

Paid Content Traffic Advertorials Paid Search Agency 101

Convince & Convert

DECEMBER 30, 2015

Personal Stories. Connect the dots between your personal story and what your readers really care about, and they’ll eat it up. So he gets to become a thought leader while also showing his humanity—creating a personal and somewhat humorous connection with his readers—all at once. It’s brilliant. Photography.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Personal Stories. Connect the dots between your personal story and what your readers really care about, and they’ll eat it up. So he gets to become a thought leader while also showing his humanity—creating a personal and somewhat humorous connection with his readers—all at once. It’s brilliant. Photography.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168