Parse.ly

SEPTEMBER 26, 2022

A/B and multivariate testing tools. It helps identify groups of customers who spend more and make repeat purchases, as well as the products and offers they respond to. A/B and multivariate testing tools. Some social analytics tools provide analysis only, while others let you manage your posts, too. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Circle Studio

NOVEMBER 24, 2020

And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic. AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. Marketing automation and email marketing.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. For a larger set of differences, you would generally go for a more extensive multivariate test. Making Experiments Cost-Effective.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Parse.ly

APRIL 6, 2020

A/B and multivariate testing tools. It helps identify groups of customers who spend more and make repeat purchases, as well as the products and offers they respond to. A/B and multivariate testing tools. Some social analytics tools provide analysis only, while others let you manage your posts, too. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Multivariate testing will offer marketers much more data on what works, and what doesn’t.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Convert

OCTOBER 27, 2021

Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? The key to a successful digital marketing campaign is not just funnels, audience, and messaging. Heck, before even creating the ad!). A/B Testing?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Convert

APRIL 12, 2022

Usually, A/B tests are thought of in terms of making minor tweaks like changing the color of the call-to-action (CTA) button or adding a new headline but it’s deeper than that. Checkout processes are complex (so more room for testing) While e-commerce purchase funnels are not complicated like B2B, the checkout process is not one-dimensional.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52