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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?

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Beyond the Obvious – Drilling Down on B2B Buyer Personas

FunnelEnvy

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Specifically, it helps you in three crucial ways: Build an effective top-funnel and mid-funnel social strategy Top-of-funnel social media efforts aim at attracting new visitors and measuring audience behaviour such as web traffic, impressions and average time on site. Also, get real-time reports and summary cards.

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Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

DemandBase

Get laser-focused on bottom-of-the-funnel success metrics like marketing- and sales-qualified leads (MQLs and SQLs), opportunities, wins, and revenue. Purchase Intent. When hand-raisers appear at all (just 3 percent of buyers complete forms today), it’s typically late in the purchase cycle. Campaign results.

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The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

QuanticMind

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. What is Intent Data? First Party Intent Data.

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5 Useful Lead Nurturing Tactics to Get More Opportunities

markempa

In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages.

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8 B2B Content Marketing Examples to Inspire Your Content Strategy

Parse.ly

Lattice’s HR and people management templates. For example, A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes launched soon after Apple and Google announced new restrictions on consumer tracking. Their audience grows, and so does their funnel of potential customers. Nik Sharma’s weekly DTC newsletter.