Bluetext
FEBRUARY 1, 2023
B2B marketing has gone through numerous shifts in the past few years, but perhaps one of the most significant is the emergence of demand generation. While lead generation used to be the name of the game and dominated sales and marketing strategies, companies have come to realize higher ROI can be found with alternative methods.
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions.
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markempa
JULY 6, 2017
Lead qualification and scoring to determine readiness (Are they a fit? Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead routing – Handing off only “sales-ready leads” that meet the universal lead definition, a.k.a. Are they sales-ready?).
SalesIntel
AUGUST 14, 2023
As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. In this blog, we’ll delve into five powerful paid ad tactics that not only align with your CFO’s financial mindset but also help you unleash the full potential of your marketing campaigns.
Valasys
SEPTEMBER 30, 2019
On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.
Learn from the Pros
MARCH 21, 2024
Examples include Google Ads Data Hub , Snowflake , and LiveRamp. Insights-Driven Marketing: Navigating the Real B2B Buyer’s Journey The conventional marketing funnel , although widely used, doesn’t portray the actual process in which B2B buyers make purchasing decisions.
BOP Design
MAY 29, 2018
Although there are several exceptions, in our experience working with a variety of B2B companies, inbound marketing efforts work best for producing qualified leads that are near the conversion/closing stage. Inbound Leads: Intent. Leads generated through inbound B2B marketing efforts often have demonstrated buying intent.
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