LeanData

APRIL 4, 2023

Aside from marketing and selling into a very small business, in B2B segments around the world, a single person making a purchasing decision is increasingly rare. Concentrating both marketing and selling efforts to a single lead or contact — more times than not — will fail to get the opportunity over the finish line to Closed/Won.

Top of Funnel 52

Top of Funnel Buy B2B Marketing Marketing Analytics Tools 52

Heinz Marketing

APRIL 26, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This is available on demand, it’s going to be a great episode, but we are in the midst of just a brilliant week. If you’re watching or listening on demand, thanks for checking us out.

Top of Funnel 122

Top of Funnel B2B Thought Leadership Forecasting Thought Leadership 122

Directive Agency

JULY 26, 2017

Or 6-8 search ads. This is like your sales funnel laid out horizontally. Top of the Funnel: Customers find new brands through social (recommendations from peers), ‘generic paid search’ around product categories, and display ads. Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.”

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

FunnelEnvy

JULY 14, 2019

By now most marketers are familiar with the process of experimentation, identify a hypothesis, design a test that splits the population across one or more variants and select a winning variation based on a success metric. Is this always the case? But it’s informative to take a look at where even medical testing has come up short.

Validation 40

Validation Correlation Planning Pricing 40

Marketing Insider Group

DECEMBER 8, 2020

Leverage this information by producing more content more frequently so you can cater to your audience’s information demands. Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script.

Lead Ranking 348

Lead Ranking Lead Generation Paid Content Lead Scoring 348

nDash

FEBRUARY 28, 2020

Now, your inbound services might include social media marketing, influencer marketing, email marketing, PPC advertising, video, podcasting, the ever-evolving demands of search engine marketing—anything and everything to help your clients cut through the noise and retain attention.

Work Management 59

Work Management Hubspot Marketing Management Service 59

Vidyard

SEPTEMBER 23, 2021

Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Onboard with an On-Demand Library 3.1.2 Coaching Your Remote Sales Team 3.1 Check-Ins 3.2 Instant Replays 3.3 Course Correction 4. Communication with Your Remote Sales Team 4.1 Problem Solving 4.2 Messaging and Positioning 4.3 How to Take Advantage of Video Trend #1 1.1.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Martech Advisor

SEPTEMBER 9, 2019

Whether it’s lead-nurturing emails or customer-converting website pages, that’s a lot of content funneling through just a few key people. In business, bottlenecks are the result of legacy systems and/or poor processes that can’t keep up with modern workflows and demands. Agile times call for much more agile measures.

Enterprise Management 69

Enterprise Management CMS Development Digital Asset Management Work Management 69