Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. And those ads are specific to the person who did the search. The Intent Data You Already Use. There are several problems.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

SnapApp

MAY 22, 2015

According to Gleanster, “the future of marketing is all about data-driven rules-based customer dialogs. The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Landing Pages.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Webbiquity

FEBRUARY 14, 2010

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The company’s original focus was on web analytics. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Outgrow

MARCH 5, 2020

Uberflip customers should expect to see the consequences of this acquisition in about 6-8 months from now in the form of a better product. And once done, they can easily be published on your domain or a URL of your choice. You can customize your interactive experiences with fonts, images, videos, charts and more.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Televerde

AUGUST 1, 2019

Your initial demand generation strategy is essential, but you should expect to be continuously adjusting and aligning it with current customer feedback and data. . Yes; lead generation can fill the top of your funnel with a high volume of leads, but those leads tend to fall short where quality is concerned. Ideal customer profile.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Vidyard

SEPTEMBER 14, 2020

And brands only contribute to the inbox avalanche with an absolute deluge of (often low-quality) ads and pitches. In only four minutes, Vidyard’s Social Media Manager Charlie Rogers explains why you should add video to your emails, how to do it, and where to use it. It’s a rich media format that makes your emails hard to resist.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

ClearVoice

OCTOBER 28, 2019

We originally wrote and published this article in 2018, but things have obviously changed since then…. The graphic, compliments of SnapApp , shows that millennials generally turn to more relational channels (social media and personal referrals) instead of typical corporate websites i.e., landing pages). The sky is the limit….

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Inbox Insight

NOVEMBER 13, 2018

Although potential customers will be the focus of much of your efforts, they aren’t your only audience. Improve customer loyalty or increase lifetime value. Why you should use a mix of media. Content leveraged for these channels is usually dynamic, controlled, repeatable and focused on delivering value added experiences.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

Referral Rock

OCTOBER 30, 2019

If you’re just starting off or revamping your current strategy, a good place to start is focusing on competitor research, onsite SEO, social media, and content production. Customer Relationship Management (CRM). Customer Relationship Management (CRM). How it helps: monitors and tracks customer relationships.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SnapApp

MARCH 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Steve Woods , CTO, Eloqua. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

SnapApp

FEBRUARY 20, 2013

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Lead Ranking Content Marketing Lead Scoring 48

Heinz Marketing

AUGUST 3, 2020

“Personal brand is the sum total of your external communications about yourself–how you represent yourself, the things you talk about in a public forum–even the things you talk about in private forums–how you represent yourself in the interactions you have with your prospects and customers. Matt: Alrighty.

Sales Management 119

Sales Management Top of Funnel Paid Search Agency Lead Ranking 119

SnapApp

DECEMBER 14, 2016

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Provide solutions and start them on the sales funnel.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

markempa

AUGUST 4, 2014

Steve: So 10 years ago, you published Lead Generation for the Complex Sale. When you wrote it 10 years ago it was published short time after that. What we found is, knowing who your customers are, getting alignment between sales, marketing and what a lead means. Brian: It’s hard to believe. What’s changed since then?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. What’s the Best Social Media Monitoring Tool? in the 1960s. in the 1960s. I like Mitch.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Heinz Marketing

JANUARY 14, 2019

Ingram is the author of the recently published book “ Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals.” Relationship-building methods to help you win and keep customers. If you’re joining live on the Funnel Media Radio network, listening at work today, happy new year, I hope the year is off to a great start.

Sales Management 58

Sales Management Top of Funnel B2B Sales Eloqua 58

Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. So before you shell out a dime, make sure these systems are a good fit for your unique sales funnel. Before You Buy.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Heinz Marketing

FEBRUARY 11, 2019

But for those of you grinding it out, hitting your number, or trying to hit your number and start the year off strong for January, thanks for joining us alive in the middle of your workday on the Funnel Media Radio Network. How do you provide a very customer centric benefit outcome oriented process, but still manage to close?

Sales Management 59

Sales Management Top of Funnel Lead Ranking Small Business Marketing 59

Convince & Convert

JULY 15, 2016

Adding an element of interactivity to your content can improve your results by up to 5x. What if the content that you’re making today did five times the results that it’s doing today just by adding a layer of interactivity? And really we’re adding more and more to these every day as we get them.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104