The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The Lead Agency

FEBRUARY 8, 2023

By using AI technologies, marketers can automate their marketing processes and generate more data-led intelligence to inform their overall strategies. Gartner predicts that 75% of B2B sales organisations will use both AI and traditional sales solutions by 2025.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

SEPTEMBER 21, 2016

Did you know … 67% of the buyer’s journey is done digitally, making your content more important than ever in facilitating buyer decision making (Gartner) 83% of buyers remain overwhelmed by the amount of content available, wanting quality personalized content over quantity. It’s clear. At this phase, you can provide.

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

Hinge Marketing

DECEMBER 11, 2019

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. How is this relevant to marketers?

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Valasys

FEBRUARY 28, 2020

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. Analyzing these metrics over a while, competitively benchmarking & optimizing them helps brands in scaling-up their content game. billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. Storytelling through content marketing, blogs, social media & more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Paul Gillin

APRIL 10, 2013

For me, the benchmark of an enjoyable business book is storytelling, and Opting In has stories aplenty. They include detailed accounts of some of his more notable confrontations, such as a 2004 dustup with the influential Radicati Group and a 2010 challenge to a controversial Gartner report. Telling Stories.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. What needs to happen before it is published (in terms of the process for editing, reviews, approvals, SEO, etc.). The date that a content piece will be published. The content topics/themes.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 48

SnapApp

DECEMBER 5, 2016

The takeaway: As content becomes more aligned with the buyer’s journey (and the different needs at each stage of that process) marketing teams are becoming better at creating content for sales enablemen t. 46% of marketers say photography is critical to their current marketing and storytelling strategies. - LookBookHQ. CMO Council. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Golden Spiral

NOVEMBER 20, 2020

And I really thrived in like all my writing classes, all my English classes, um, ended up taking AP English as a junior and high school and just completely fell in love with storytelling more than just writing. Tell me about your research process. I had this amazing teacher who my God, yes. To be in his nineties. How about you?

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

SnapApp

DECEMBER 22, 2016

Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling. Recommended reading: Inbound Selling: 3-Step Process for Closing a $60K+ Deal. #17. Recommended reading: Wickedly Effective Storytelling: Exercise of the 5 Whys. #20. Copypress is all about the power of storytelling.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48